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The design seeks to portray the Whelen corporate culture of strength, longevity, stability and steadfastness as the leader in the emergency warning industry, while also representing the product creativity and design acumen of the company. The angular architecture is a natural reflection of the Whelen Logo design. The upper deck provides prominence and functionality with open and semi-enclosed areas of interaction. The entire booth is accessible from all sides and angles with the two upper decks in each corner and connected with a catwalk over the middle. This allows the prospective client the opportunity to stand at the center railing and get a different perspective of the entire show floor. A smaller configuration utilizing one deck is also possible. The internally lit LED lighting detail on the ends of the angular walls (shown in amber) allow for easy color changes to match the show (Fire vs. Police). The large triangular fabric graphics on the ends of the booth provide impact and are easily changed from show to show as well as being budget friendly. The height of the deck is adjustable to adhere to rules and regulations of different convention centers. The large back-lit logos on the front and back of the two large angled walls are an impressive visual feature of the booth. There is one focused video wall providing impact in a somewhat subtle manner. The double-tiered hanging banners allow for changeable messaging on the lower section. The client product is displayed in double-walled areas with or without existing client product display pieces. In summary, this is a high end exhibit representing a company in the same category.